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Marketing Budget Allocation, A Guide for AI Startups(2025)
Based on 3rd party analysis of 1,150+ B2B SaaS companies with emphasis on specific marketing challenges and opportunities for AI...
Claudia Crangasu
Jul 294 min read
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How AI helps me get better results for clients
In his  recent interview , Microsoft CEO Satya Nadella revealed a powerful insight that is reshaping the landscape of AI and SaaS....
Claudia Crangasu
Jul 114 min read
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Why AI Products Struggle, And How Strategic Positioning Can Save Them
Most AI products don’t fail because of poor tech, they fail because users don’t understand why they matter. As AI capabilities evolve...
Claudia Crangasu
Jul 113 min read
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Your AI startup hit $2M ARR. So why is your next funding round stalling?
You've got early traction. You've proven the tech works. But whether you're preparing for Series A or trying to scale post-Series A,...
Claudia Crangasu
Jul 112 min read
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Trust, Exclusivity, and The Art of Discretion in Luxury Shopping
With Special Guest Elin Switz , Founder of MAASTIC  As someone who enjoys speaking to  frontline  industry experts in the luxury space,...
Claudia Crangasu
Nov 13, 20244 min read
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North Star Metrics in Online Luxury
Imagine a customer stepping into a shop, where they are warmly welcomed by a sales assistant. As they take in the ambiance—the scent in...
Claudia Crangasu
Nov 6, 20243 min read
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Recent Innovation in eCom Discovery & Luxury
In my role as Head of Product Strategy at Farfetch, I’ve had the unique opportunity to assess our roadmap in tandem with the latest...
Claudia Crangasu
Oct 30, 20243 min read
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Customer Experience and Technology in Fashion eCommerce
A year ago, I came across a powerful saying: while fashion used to reside in the space of art, it now operates more in the realm of...
Claudia Crangasu
Oct 24, 20243 min read
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Driving Growth and Transformation for WordLift with Fractional CMO Services
Client Overview: Â WordLift is an AI-powered platform revolutionizing SEO through structured data, helping businesses enhance their...
Claudia Crangasu
Oct 16, 20245 min read
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Navigating the Startup Journey: Choosing Between a Product Marketing & Strategy Advisor and a Fractional CMO
In the dynamic world of startups, making informed decisions about leadership and expertise is crucial, especially when it comes to the...
Claudia Crangasu
Jan 22, 20243 min read
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Embracing the Future: The Evolution of Luxury E-commerce
Hello, Dear Readers! Welcome to the enchanting world of luxury e-commerce, where the blend of technology and personalised service is...
Claudia Crangasu
Jan 17, 20243 min read
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