I tested myself against my ai

Last week I worked with a tech founder building a new employee benefit in South Africa

(think: pet insurance for teams 🐶).

I advise him on how to approach his GTM, then ran the exact same brief through Clau, my GTM agent trained on my 18 years of marketing frameworks.

The result?

We landed on the same strategy, but Clau went further.

Where we matched

💡 Focus on events & roundtables, not ads

💡 Multi-touch ABM to warm up high value contacts

💡 Partner channels for reach

💡 Lead with value statements, not product features

💡 Use communities for bottom-up demand

What Clau added

1. 90-day execution plan

2.  Outreach templates + meeting scripts

3.  Conversion benchmarks (15% replies → 30% meetings → 60% demos)

4.  Scarcity framing, “10 design partners in Q1”

5.  Qualify deals by benefit renewal windows

The founder’s reaction

“That’s it. I’ve got three pages of notes… You’ve given me some great insights I hadn’t even thought about.”

 “Epic, epic, epic.”

 “Super excited to work with that.”

The strategy was human. The system was AI. Together, it’s how founders go from idea → traction faster.

I'm currently running 100 free beta tests with Clau + 30 min of free advise with me. 

Book your slot if you're an early stage founder