For B2B AI and SaaS founders

Enterprise GTM rigour. On a startup clock.

See the four engagements ↓

FROM ENTERPRISE TO AI STARTUPS

Four ways to works with me

The GTM Diagnostic

Find the bottleneck in two weeks, then decide what to do about it.

A bounded, fixed-fee audit of your current go-to-market engine. You end the two weeks knowing exactly which of the three gaps, positioning, demand, or alignment, is costing you the most, and a prioritised 90-day action plan to close it. Whether we keep working together after is your call.

What you get

Full-stack GTM audit across positioning, ICP, demand generation, sales enablement, pipeline metrics, and product-marketing alignment
Quantitative review of your last 12 months of funnel data: CAC trends, MQL-to-SQL conversion, win rates, pipeline velocity
Stakeholder interviews across marketing, product, sales, and (where relevant) customer success, minimum five voices in the room
Competitive positioning map with three category-adjacency options
Prioritised 90-day action plan: three decisions, five initiatives, one dashboard
Live 90-minute readout with your leadership team, followed by a recorded walkthrough

What you leave with

A clear-eyed document you can share with your board and investors
Three scenarios for what comes next, run it in-house, scope the 90-Day Sprint, or part ways with a plan
No retainer pressure and no ongoing commitment

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The 90-Day GTM Build

Ship the marketing engine your next round wants to underwrite.

A fixed-scope, fixed-fee twelve-week sprint where I build the complete go-to-market infrastructure your team will run for the next two years. You leave with a positioned product, a working demand engine, an ABM motion, a measurement system, and the playbooks to operate all of it, without me.

The four workstreams

Weeks 1–3 — Positioning & ICP. Category definition, ideal customer profile refresh, messaging architecture, competitive differentiation, value proposition per vertical
Weeks 4–6 — Demand engine. Inbound and outbound channel mix, content-to-pipeline model, ABM motion for top 20 accounts, paid media allocation, SEO foundation
Weeks 7–9 — Enablement & alignment. Sales collateral, enterprise proposal template, product-marketing alignment cadence, lifecycle programmes, expansion motion
Weeks 10–12 — Measurement & handover. Funnel dashboard live, unit economics model, quarterly OKR framework, playbooks documented, team trained to operate

What makes this sprint different

You own the frameworks, dashboards, and playbooks at the end
Built with your team, meaning marketing, sales, and product leaders learn the logic as the work happens
Investor-ready outputs: every artefact is built to hold up under due diligence, board review, and Series B scrutiny
Two free check-ins at 30 and 90 days post-handover to pressure-test execution

Fractional CMO Partnership

Embedded marketing leadership, at a fraction of a full time CMO

For companies who need a senior operator in the room. I join your leadership team as fractional CMO two to three days a week, owning the marketing P&L, running the team, and reporting into the founder or CEO. Priced and scoped as a true leadership role, not a consulting retainer.

What the partnership covers

Full ownership of the marketing function: strategy, team, budget, execution
Quarterly OKRs with co-owned pipeline and revenue targets
Board-level reporting and investor narrative development
Hiring and developing your marketing team — from first PMM to Head of Demand
Cross-functional alignment with product, sales, and customer success at the exec table
Direct access to HeyClau, my proprietary AI GTM agent, for the duration

Typical engagement shape

First 30 days: audit, OKRs set, quick wins shipped
First 90 days: team restructured, measurement live, first campaign cycle complete
First 6 months: demand engine mature, two net-new verticals tested, investor-grade metrics
Natural exit or transition-to-full-time hire after 9–12 months

Portfolio GTM Partner

One senior operator. Many portfolio companies. Standardised excellence.

For VCs and accelerators who want capital-efficient growth across their portfolio. I plug in as a shared GTM lead, running audits, leading sprints, and coaching founders across multiple companies, with unified reporting, shared playbooks, and enterprise-grade marketing discipline applied at portfolio scale.

What the partnership covers

GTM audits across selected portfolio companies, standardised frameworks
Shared dashboards with fund-level visibility into pipeline, CAC, and velocity trends
Office hours and on-demand coaching for portfolio CEOs and marketing leaders
Sprint delivery for the three or four companies most ready to scale
Quarterly portfolio marketing review with fund partners

£16M

B2B Enterprise FINTECH pipeline

457%

demand seed b2b saas

£10M

series A plg to Enterprise

70%

MQL-to-opportunity rate

£200M

GMV ECOM growth

Not sure which one fits? Let's find out in 20 minutes

Book a short fit call. We'll talk about where you are, what the gap looks like, and whether any of these engagements are the right fit. No pitch. If we're not a match, I'll tell you who is

Book the fit call →

Frequently Asked Questions

A fractional CMO provides senior marketing leadership without the cost of a full-time hire, helping startups access expertise on a flexible basis.
We primarily work with tech and AI startups looking to refine positioning, attract investment, and scale into new markets.
Instead of executing tasks in isolation, we work as part of your leadership team—aligning strategy, messaging, and execution with investor expectations.
From pre-seed to Series B+, we guide founders through product-market fit, go-to-market strategy, and scaling to category leadership.
Yes. While our focus is startups, we also support enterprises launching innovative products or entering new markets.
We focus on measurable outcomes—pipeline growth, customer acquisition, revenue expansion, and investor readiness benchmarks.

MARKET BOOST

For B2B AI and SaaS founders

FROM ENTERPRISE TO AI STARTUPS

Four ways to works with me

The GTM Diagnostic

The 90-Day GTM Build

Fractional CMO Partnership

Portfolio GTM Partner

What the partnership covers

£16M

B2B Enterprise FINTECH pipeline

457%

demand seed b2b saas

£10M

series A plg to Enterprise

70%

MQL-to-opportunity rate

£200M

GMV ECOM growth

Not sure which one fits? Let's find out in 20 minutes

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Frequently Asked Questions